A Bit About Me
I help creative brands transform marketing campaign visions into realities.
As a Creative Director, I bring over a decade of hands-on experience and a passion for driving impactful results through creative excellence. My expertise spans the realms of design, brand development, and product marketing, where I have consistently demonstrated an innovative and performance-driven approach.
I excel in leading diverse teams, fostering collaboration, and inspiring individuals to reach new heights. My vision extends beyond the visuals to encompass the strategic development of marketing campaigns that not only meet but exceed business objectives. My track record speaks to my ability to effectively manage budgets, navigate cross-functional landscapes, and deliver top-notch campaigns from concept to execution.
With a strong foundation in graphic design, film/video production and editing, and a commitment to continuous improvement, I thrive on creating and maintaining a culture of innovation. My communication skills, both creative and articulate, underscore my dedication to clear and impactful messaging.
As a Creative Director, I am not only a leader but also a mentor, dedicated to cultivating a team that shares my passion for excellence and embraces the collaborative spirit necessary for success in today's dynamic creative landscape.
If any opportunities in alignment with my skills and experience were to come my way, I would be extremely excited to hear about them!
Creative Director - Intenze Products
November 2022 - February 2024
-Directed multiple successful marketing campaigns, including a "Factory Direct" sales initiative that boosted profit margins by 30% by selling directly to consumers, bypassing distributors.
-Orchestrated over a dozen holiday-themed campaigns, such as the Halloween campaign featuring an alien abduction theme, resulting in increased brand engagement and sales.
-Conceptualized and managed two raffle campaigns, driving customer engagement and loyalty through interactive promotions.
-Evaluated campaign success based on sales performance, with notable achievements including a $40,000 revenue generated during the Black Friday campaign in 2023.
-Utilized analytics tools like "TokBackup" and AI capabilities of ChatGPT 4 to extract insights from social media data, optimizing posting times and content for maximum impact.
-Integrated AI programs into the creative workflow, leveraging ChatGPT for copywriting and idea generation, and DALL-E for creating innovative visual assets.
-Designed and produced three comprehensive product catalogs, utilizing Adobe Dimension, Illustrator, Photoshop, and Acrobat, resulting in cohesive brand representation and increased product visibility.
-Led creative teams to achieve excellence in design and execution, providing mentorship, feedback, and resources to foster growth and innovation.
-Collaborated cross-functionally to align creative assets with business objectives, driving a 63% increase in social media engagement and ensuring consistency with brand strategy.
-Successfully managed project timelines and budgets, implementing effective communication and documentation systems to ensure timely delivery and adherence to financial constraints.
-Adapted to evolving project scopes and deadlines through efficient time management, delegation, and proactive communication with stakeholders.
-Head of Creative Department, primarily liaison between CEO and team of graphic designer, 3D modelers and video editors.
Creative Director - Freelance
May 2022 - June 2023,
February 2024 - Current
-Directed and edited compelling, entertaining content with high retention and conversion rates that create audience engagement and builds brands.
-Managed video editing projects, defined brand and visual style, and demonstrated problem-solving abilities.
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-Edited five 30-minute episodes per week, maintaining high-quality standards.
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-Defined brand and visual style, ensuring consistency across all assets.
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Oversaw creative teams, transformed marketing objectives into creative concepts, and stayed updated on industry trends.
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-Executed over 50 successful campaigns, resulting in increased brand visibility and engagement.
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-Maintained proficiency in Adobe Creative Suite, contributing to efficient project delivery.
3D Digital Modeler - Nucor
January 2023 - June 2024
-Drafted all components of custom metal buildings, including steel framing, wall panel systems, roof panel systems, and associated flashings and trims, ensuring accurate fit and integration within design solutions.
-Utilized drafting software to create electronic 2D/3D models of custom buildings.
-Produced construction anchor bolt drawings, permit/approval drawings, and shop drawings for in-house fabrication and production teams.
-Generated erection drawings and bill of materials for field construction use, facilitating seamless on-site assembly.​
Digital Content Editor - Cricut
January 2023 - June 2024
-Utilized Adobe Illustrator to refine existing vector-based assets, ensuring compatibility with Cricut machines for precise cutting of designs from various materials.
-Engineered multi-layered designs for 3D printing, optimizing color composition and layering to facilitate ease of assembly for customers.
-Managed digital artwork for over 1,000 projects, exceeding the minimum requirement by 10,000 images, resulting in a 25% increase in customer satisfaction.
-Implemented technical processes to maintain brand consistency and enhance user experience, focusing on the ease of assembly for end-users.
-Collaborated with graphic designers and illustrators to optimize digital assets for printing and assembly, fostering a culture of continuous improvement and knowledge-sharing.
-Conducted thorough testing of designs using a loaned Cricut machine to ensure ease of cutting, printing, and assembly for end-users.
-Implemented SEO strategies by adding appropriate metadata and keywords to digital content, improving search ability within the Cricut digital content library.
-Fostered a collaborative and inclusive work environment through regular communication and support among remote team members, sharing expertise and assisting with workload as needed.